What is Immersive Sound and How Can It Be Used To Wow Your Audience?

Article

In the same way that 4K resolution changed the game for visual media, immersive sound takes audio to a whole new level. Immersive sound creates a lifelike, three-dimensional soundscape that transports listeners into a world of your choosing.

Because immersive sound technology is relatively new, the flurry of new products, techniques, and terminology can be overwhelming. This can make learning about immersive sound confusing and frustrating. But the payoff is worth the effort!

Ready to learn how to use immersive sound to blow your audience away? Let’s dive in.

What Is Immersive Sound?

Immersive sound is a method of creating depth in audio by placing speakers at various positions and heights. It creates a dome of sound that cocoons the listener. It surrounds them with three-dimensional sound that facilitates the feeling of being inside an audio landscape.

What’s the Difference Between Immersive Sound and Surround Sound?

The way surround sound works is by using coding to surround the listener with sound along a horizontal plane. It’s a channel-based technology, meaning the sound is split into different parts and different speakers each play their own channel.

Immersive sound takes this concept a step further. It creates an extra feeling of immersion by adding height to the speakers, placing the listener in the middle of horizontal and vertical sound.

Benefits of Immersive Sound

Immersive sound takes digital marketing to the next level. So, now that you understand how the technology works, let’s dive into the reasons you want to use it in your next marketing campaign.

Easy to Use

One of the main benefits of immersive sound is that it’s easy to understand and use. With a bit of time and effort, even amateurs can grasp the concepts enough to transform their marketing video’s audio.

Even if you hire a third-party Immersive Sound Agency, it can be beneficial to understand the basics of the technology and know the terminology.

Grabs Viewer Attention

As people have embraced multi-tasking, audio media has gone from strength to strength. High-quality audio has a much higher chance of grabbing your audience’s attention than high-quality visuals. This is especially true when you consider the rising popularity of high-quality headphones and earphones. As this technology becomes more and more common, you can gain more and more of your audience's eartime!

Places Listeners in Your Advertisements

When used in video or audio advertising, immersive sound has the ability to transport your audience into whatever audio world you choose for them. You can make your business or product feel as tangible and real as it is in real life.

When it feels like you’re physically experiencing the sound, it’s much easier to form an emotional response to the audio. This type of listening experience helps capture the long-term attention of your audience. It does this through emotive listening.

Start Using Immersive Sound in your Marketing Videos Today

If you want to strengthen your marketing videos to boost viewer interest and initiate action, immersive sound might be the key you're looking for. By grabbing your audience's attention and evoking strong emotional responses, you can take your business to new levels.

Would you use immersive sound in a digital marketing campaign?