4 Tips for Designing the Perfect Audio for Your Marketing Video

Did you know that videos on social media get shared twice as often as any other kind of content?

When you're marketing video for your business, it's easy to think that audio isn't important. The truth is that videos with bad sound can destroy your marketing strategy. 

This is why it's so important to have a solid sound design. If you want to find out more, read on and we'll tell you about the top tips for creating the perfect audio. 

1. Consider Investing in a Wireless Microphone System

This is the best all-around option for creating great marketing videos. To use it, all you need to do is plug the receiver into your camera and mount it on your camera's cold shoe or hot shoe. 

Wireless microphone systems are ideal for those who need to record interviews. There are some systems that allow you to hook up several microphones to a single receiver, which makes it easy to record crystal clear conversations for your video marketing. 

If you're doing lots of live streaming on Instagram and are looking for a way to grow your following, it's a great idea to use a wireless microphone system while recording your videos. 

2. Use a Portable Audio Recording Device

There are many great portable audio recording devices on the market. The prices for these devices range from less than fifty dollars to more than two hundred dollars. 

The higher-end recording devices have various onboard microphones and allow you to connect various other microphones. One of the most popular companies that make portable recording devices is Zoom. 

A downside of using these types of audio devices is that you can't plug them directly into your camera. This means that you need to sync the audio with your video after you've finished recording. 

If you're looking for help with your sound design, there are skilled sound design company who can help you out. 

3. Use a Shotgun Microphone if You're on the Move

Shotgun microphones sit on top of your camera in its hot shoe. They are ideal for recording gatherings, conferences, and lectures. If you need to record a subject who is standing still and speaking in one direction, a shotgun microphone will work perfectly. 

4. Use Your Smartphone's Audio Recorder

You might be surprised to know that most smartphones record great audio if you know how to use the right settings. The only important accessory you need to have is a lapel microphone. 

Record Stunning Audio for Your Marketing Videos

If you're trying to figure out how to improve the audio for your marketing videos, remember that there are many easy ways to do it. Consider investing in a wireless microphone. If you are on a budget, use your smartphone as an audio recorder by attaching a lapel microphone. 

If you are trying to improve your marketing videos, we're here to help you. Please contact us to find out how we can help you grow your business.